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Miller Lite Rock 'n Racing Lineup For The Sharp AQUOS 500
Platinum recording artist 30 Seconds to Mars will headline the Miller Lite Rock 'n Racing show in the Opportunity, California FanZone on Sunday afternoon, September 2, California Speedway President Gillian Zucker announced today. Miller Lite is the official beer sponsor of California Speedway. "We are thrilled to host a band the caliber of 30 Seconds to Mars at California Speedway," said Zucker. "There is no question that they will put on an amazing performance that our guests will really enjoy. Our entertainment lineup is going to be one of the best - if not the best - we've ever had here."
The Miller Lite Rock 'n Racing show is part of the California Speedway experience at Opportunity, California FanZone. The concert, and all musical performances on the center stage, is free for all guests with a paid admission to the Sharp AQUOS 500 Presented by Vikuiti NASCAR NEXTEL Cup Series race on Sunday, September 2 and the Camping World 300 Presented by RVs.com NASCAR Busch Series race on Saturday, September 1.
"A day of NASCAR action is already a memorable experience for race fans. Our objective is to make an already-great day even better," said Dockery Clark, Miller's director of sports and alliance marketing. "The Miller Lite Rock 'n Racing concert series is all about making race day even better. This show by 30 Seconds to Mars will definitely do that for fans in southern California."
30 Seconds to Mars released their self-titled debut in 2002. The band followed with A Beautiful Lie in 2005, scanning over a million copies to date and spawning several hit singles including The Kill (Bury Me) which became the longest running single on Billboard's Modern Rock Chart, and From Yesterday which reached No. 1 on the same chart.
Additional musical entertainment scheduled to appear throughout the weekend include Los Angeles hard-rock band Little Caesar and southern rocker Peter Branton.
With the addition of 30 Seconds to Mars, the entertainers who will descend upon California Speedway continues to build as the race approaches, including an earlier announcement that 25-time Grammy Award winner Stevie Wonder will serve as the Sharp AQUOS 500 Grand Marshal.
The NASCAR Nextel Cup Series returns to California Speedway over Labor Day Weekend for the Sharp AQUOS® 500. For more information about the race weekend at California Speedway, please visit www.californiaspeedway.com. To purchase tickets, call 800-944-RACE or log on to www.racetickets.com. Fans are encouraged to come early to races and take advantage of all the attractions in the Opportunity, California FanZone. Opportunity, California FanZone is a multi-million dollar facility enhancement including delicious food at Apex by Wolfgang Puck, the Speedway's official retail store called Impulse, amazing sounds of live bands at the entertainment stage, and shade and leisure areas.
California Speedway is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. For more information, visit the company's Web site at www.iscmotorsports.com.
About Miller Brewing Company As one of America's oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew "confoundedly good beers" with "uncompromising quality." Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals - more than twice as many as its major competitors - at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975. Miller's latest innovation, Miller Chill, is a chelada-style beer brewed with lime and salt, providing a unique twist on refreshment. Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company's oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell, Tyskie and Foster's, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee's Best Light, Steel Reserve, Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's leading brewers with a global footprint spread across five continents. For more information, visit www.MillerBrewing.com.
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